Macallum Flat Hock Seng Rojak

Here is the last food that we will like to introduce
Rojak

Jeng..Jeng..Jeng..

Photo from Website.

History of Rojak

Rojak is a local salad of mixed 
vegetables and fruits, drizzled 
with a sweet, sour sauce comprising local prawn paste, sugar and lime. 
Rojak in Malay means "mixed", 
but the dish exemplifies the cultural diversity of Singapore, 
including Chinese and Malay elements in the ingredients.

 Often eaten as a side dish or as an appetizer, 
Rojak can also be served as a main meal. 
Penang Rojak is another type of rojak found in penang,Malaysia.
 It is similar to fruit Rojak, but add jambu air, guava, cuttlefish and honey to the mixture, 
emphasizes on the use of tart fruits such as raw mangoes and green apples and usually omits the bean sprouts and fried tofu puff.
The source or dressing for the Rojak tends to be very thick, 
almost toffee-like in consistency and texture. 


We chose the Macallum Flat Hock Seng Rojak to interview.

Customers are waiting for their Rojak.

Busy preparing.

Rest day and price list are displaced using cardboard. 

About the Hock Seng Rojak stall

All Rojak sellers in Penang claims that their Rojak is the best, 
as seen in their sign board of A1, AAA and so forth but there is more stall that truly stand out. 
Its is Hock Seng stall which is located on the ground floor of Macallum Flat in Gat Lebuh Cecil. 
The Rojak stall has certainly attracted and appreciated following over years and long queues are often spotted right beside the stall and it tends to be sold out by 5 pm. 
Though the stall's name is clearly stated its "Macallum Street Hock Seng Rojak", 
on its bright yellow signboard, 
do bear in mind that it is actually operating in Get Lebuh Cecil. 
It Rojak is popular because of how is stands out from the usual Rojak that is available elsewhere. 
The golden, thick prawn paste is a secret recipe that has been perfected by the owner over the years. Hock Seng Rojak is famous of its thick, rich, sweet and gooey Rojak paste as well as the complementary condition. 

The Rojak King - Mr. Khor Hock Seng.

The famous Macallum street Rojak stall was named after the owner, 

Mr. Khor Hock Seng. 

Sometimes the stall will refers as Bare foot Rojak,

this is because Mr. Khor like to walk around with his bare foot.

(Left to right) Candice, Mr. Khor, Mathu, Angela

He started his own business right after the carpenter shop that he used to work has wound up. 

Then he began to make his own Rojak paste and sell at the road side. 

From that,

 we can see that he is a quick thinker as he is able to switch his profession in a short period of time. Mr. Khor has built up his reputation in Penang and even in other states of Malaysia.

 Now, 

the Rojak stall had been operated for 40 years and still standing firmly in Penang. 

The statement “From zero to hero” can be shown in Mr. Khor’s success.

While waiting for Mr. Khor for interview.

and the Rojak is so tempting

hence,

we ordered a bowl of Rojak.

Look at the bowl,

it is full of ingredients.

It have jicama, cucumber, cuttlefish, mango, pineapple, chips, and guava.

Their secret weapon - The Rojak paste.

Can you see?

There are dried shrimps and toasted peanuts.

The quantity of these two ingredients have cover up the Rojak paste.

Look at the thickness of the paste!!!

Rojak is done.

There are two ways of eating Rojak.

You can put it separately,

and take the fruits to dip into the paste.

Or,

 combine the two in a bowl.

TATA !!!

Presenting to you. Macallum Flat Hock Seng Rojak. 

After we finished the Rojak,

and Mr. Khor is free for us to interview.

Here is the interview video.

There is Hokkien language used in this video.

Value proposition      

  Hock Seng Rojak is famous with their thick and rich homemade Rojak paste 
which is unique and cannot find in other places. 
In addition, the toasted peanuts and dried shrimps are to die for.

Reason

The reason why we chose Rojak is because 
Rojak is one of the symbolic foods in Penang. 
Hock Seng Rojak 
is claimed to be the best Rojak in Penang 
and they self-crowned as Rojak King. 
It is famous with their thick, sweet, rich Rojak paste 
and long queues are always spotted right beside the road 
and they are able to sell off by 5 o’clock. 
 So, it is one of the best Rojak that we ever tasted in Penang.


Here are some information regarding Macallum Flat Hock Seng Rojak

Address :
Gat Lebuh Cecil, 10300 Pulau Pinang, Malaysia.

Location : 

Please click Map to Google map.

GPS :
5.406003, 100.331998

Contact Number :
016 - 477 2472
016 - 403 0724

Business Hours :
Close on Monday
1 pm - 6.30 pm (Tuesday to Sunday)

Remarks :
Conduct business of Monday falls on public holiday and close on that Tuesday.

Selling Price : 
RM 7 (Small)
RM 9 (Medium)
RM 14 (Big)

RM 9 (only Rojak paste)


Customers' feedback

"Thick and rich paste."
"Cannot find in other places."
"Cannot stop eating."
"Always come to eat and take away a pack when leaving."
"Will bring my friends come over here."

 HERE is an article that featured Macallum Flat Hock Seng Rojak 

as the Top 10 street side foods in Penang.

Click HERE
for more relevant information.